The impact video has on company culture
Demonstrating culture with video and communication
A company’s culture plays a major role in how engaged employees are, how successful the company is, and the way in which clients or customers view the organization as a whole. But this can be challenging to build and maintain when employees and other stakeholders aren’t able to easily work together.
The key to cultivating a strong and consistent culture throughout an organization is clear communication. Every employee should have a sound understanding of the core values of their company. Further, everyone should feel connected to those values as well. See how virtual backgrounds to inspire remote work culture: the Cisco Webex artist series
But there can be many barriers to good communication throughout an organization, and succumbing to those obstacles can weaken the company culture. The use of technology that keeps everyone on the same page can help immensely when building and maintaining these values.
Video conferencing tools for company culture
Specifically, here are five ways video conferencing tools can support company culture:
Connect remote workers
Remote work has been on the rise and today, even more, people are working remotely. Now, companies are planning their return-to-work models, that will likely look different any employees will continue to work remotely even after the pandemic is over; 53.9% of respondents to a survey from the Institute for Corporate Productivity said they would likely increase flexible work arrangements on a more permanent basis.
Though remote work is becoming more popular, there are definite drawbacks to this sort of arrangement. One of the biggest challenges is loneliness, cited by 20% of respondents to Buffer’s survey. Making an effort to connect with workers through technology like video conferencing can help to bridge gaps between widely dispersed co-workers.
As remote teams become the new normal, it’s essential that companies establish processes to keep employees connected to one another. Video conferencing makes communicating with others simple, allowing them to converse about their projects and goals.
Effectively collaborate on ideas
Team members must seamlessly collaborate on projects and ideas. However, discussing details of a project via email and phone can be difficult, especially when the topic at hand is visual in nature, such as slide shows, graphic design projects, and visual representations of data.
Another 20% of respondents to Buffer said collaboration is a major hurdle when working remotely. Video conferencing tools allow workers to share their screens so everyone can be on the same page. By enabling all team members to view the materials being discussed, everyone has the opportunity to weigh in on the discussion.
Speak face-to-face with clients
When communicating with clients, discussions should flow smoothly. The relationship between client and vendor should be strong to continue a positive relationship. However, when obstacles like misunderstandings or difficulty connecting come up, it can be challenging to ensure the relationship is on the right track.
Video conferencing allows account managers and other stakeholders to clearly communicate with their clients. This software allows vendors to share important information such as slide shows, charts, imagery, or other data by using screen-share features.
Additionally, teams can invite all stakeholders to join discussions easily, no matter where they’re located, giving way to better cross-team collaboration. See how to share real-time data with customers through video conferencing
Reduce work-related commute and travel
While much of business travel has been put on hold lately, it is something that has an impact on culture. Business travel often involves coordinating with various stakeholders, paying for transportation, lodging, and food, plus dedicating many hours to the requirements of traveling: waiting in line at an airport, renting a vehicle, and finding the way to a hotel in an unknown city, to name a few.
Instead of traveling, video conferencing allows people to hold important meetings without the hassle or expense of travel. Plus, it reduces instances of people not being able to make it to a meeting due to obstacles that don’t allow them to make the trip.
Beyond the type of long-distance travel that professionals may have to engage in to meet with far-away clients or stakeholders, the everyday commute into the office can also take a toll on workers. A Robert Half survey found that nearly one-quarter of employees have quit a job because of their commute, and 21% of respondents to Buffer’s survey said not having to make the trip to the office is the biggest benefit of remote work.
Leaning on video conferencing technology allows offices to improve morale and decrease unnecessary commutes without sacrificing productivity.
Promote work-life balance
Maintaining a healthy work-life balance is important for keeping employees engaged and satisfied in their jobs. That balance will differ for individual employees, who have unique home lives and priorities.
Remote work is an excellent tool for promoting a healthy work-life balance, no matter what that may look like for each unique worker. By allowing them to complete their work in their own homes, or on the road while they travel to visit loved ones or new places, they can maintain productivity during the workday and engage in their favorite activities once they sign off.
Video conferencing supports strong company culture
Organizational culture is critical to the success of a business and the happiness and productivity of employees. Being able to support worker and customer needs, such as work-life balance and ability to collaborate on important tasks, are primary components of this.
Video conferencing tools bring everyone together, no matter how far apart they are. Keeping everyone connected helps immensely in supporting a strong company culture.
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May 13, 2021 — Espen Loberg
May 11, 2021 — Vanessa Philogène
May 11, 2021 — Aruna Ravichandran