On May 12th, Guy Kawasaki presented an amazing discussion via WebEx
about social media and there was a lot
of good content. This presentation was offered in conjunction with our new free
beta, WebEx Meet - which is our first step into turning online meetings into
social media (you can get it here).
Part One: The Power of Twitter Search for
Brand Monitoring
Part Two: Engagement Critical for Twitter
Success
Part Three: Sell like DellOutlet and Kogi BBQ.
Use Twitter!
Part
Four: Using Twitter and Google to Fill Your Sales Funnel
Part Five: Get Followers, Become Fascinating
- StumbleUpon Can Help
Guy continues with his discussion of how to get more followers on
twitter by being fascinating. In addition to StumbleUpon, here are two other
methods he uses to be fascinating...
Guy: The second method is I use SmartBrief.
SmartBrief is a company
out of Washington, DC. They're in the business of helping trade associations
find good material for their associations. One of the benefits of this is that
they have lots of very intelligent editors who are looking for interesting
content by topic. These people look at all the blogs and websites about a
particular topic every day and then they curate that – they find the best
stuff.
Let's say you are a social media
consultant. You go over to the advertising industry part of SmartBrief and you
say, "Aha, they are looking for good social media stories." Click there
and it will show you what they've found recently. These are their cut on the
most interesting social media stories of the day.
Then you'd say, "Ah,
that looks like an interesting story; I'll click on that." Let me just go
to the source: "16
Tips for Making Successful Online Video Marketing." You look at that
and say, "Aha, I'd like to position myself as a subject matter expert in
social media; I should tweet that out." So again I click on my ObjectiveMarketing
little button. I want to edit the tweet a bit to shorten it.
The reason why I'm trying to
make it as short as possible is because I'm trying to make it as easy as
possible to retweet. So right now it's telling me that this tweet will be 70
characters, which leaves another 70 characters for the retweeter to put in his
or her stuff.I like this so much I will actually repeat it four times every
eight hours. And boom: I've just set up a schedule to tweet this out.
The third method I use it Alltop.com.
This one is close to my heart
because it's company I founded. And what Alltop
is a magazine rack aggregated by topics. We have about 900 topics and they go
from A to Z. They go from adoption to zoology, with food, wine, social media,
Twitter, Apple, Mac, iPod, iPad, Windows, PHP, Ajaz, Adobe – all these new
sites are aggregated.
So going back to the scenario
where you're a photography supply store and you have a Twitter account and you
want to show that you really know your stuff about photography. Go to Photography.Alltop.com and you look
at these stories, and you say, "So here's Rob Galbraith, he's a
very interesting blogger about photography."
What we do is we show you the
last five stories from his blog; if you mouse over any of the headlines it
shows you the first paragraph of his stories. This way you can decide do I
really want to click through – basically we save you time – we give you the
headline as well as the first paragraph. I look at this, I say, "That's
kind of interesting."
Let's see what Rob has found
interesting at Reuters. This is kind of interesting - I will retweet it. So
again, going through the same scenario – I would rewrite this tweet into
"check out these interesting examples of scaling info photography."
This concludes part six. On Weds we'll have our last segment with a
few more tips shared at the end of Guy's presentation and some nuggets from the
Q&A. And don't forget to try the new WebEx
Meet beta.
