You may not have thought about it, but when something big is going on at Cisco, we pay a lot of attention to what you - yes you - are saying about it. With our announcements this week at Enterprise 2.0, you have been generous with your attention and interest. Thank you!
We get daily reports that summarize the conversation and we thought you might see a little glimpse of what goes on behind the scenes when we start talking about things like Cisco WebEx Social.
It's great to have Nike tell the story.
Of course we love great press coverage and it's great to have someone amazing like Richard Foo from Nike telling his story (from InformationWeek).
Nike's Foo took the stage in a track suit and made a Nike slogan--"it's not about being fast, it's about being faster"--part of his pitch. "Some of the traditional collaboration tools, like file shares and email, are not fast enough for us to be competitive," he said. ... Nike has since selected as its collaboration software Cisco Quad, which Cisco announced Tuesday was being rebranded WebEx Social. This enterprise social environment grew from 1,000 to 5,000 users in the first 60 days after it was launched, solely through viral adoption, and Foo is now preparing for a more formal launch to win participation from 30,000 employees. read more
Like, follow, post, tweet; it's all good.
Then we monitor social media to check out the conversation on Twitter and Facebook (and more) and look for trends that help us understand a few things: how well are folks understanding our message, is the sentiment positive and is there interest in what's happening. We also pull out great tweets and share those with the folks presenting so they know how things are going. Here's a sampling:
- CMSWire.com @cmswire: Great keynote session on how Nike is performing advanced enterprise social collaboration with Cisco WebEx Social #e2conf
- David Hobbie @KMHobbie: Impressed by Cisco Collaboration platform--seems to smoothly integrate many aspects of collaboration #e2conf #demofun
- Dion Hinchcliffe @dhinchcliffe: So, Cisco Quad has been renamed @WebEx Social. Probably a good move. #e2conf #socbiz
- Computerworld's @sgaudin Nike's Richard Foo: It’s not about connecting with people we already know. It’s about finding new people to work with. #e2conf
A social media cloud that's just words.
And then we also look at the conversation cloud to check on keywords. Here's what we see trending this week. Of course we love seeing WebEx popping near the middle! Are you following the news at Enterprise 2.0? What has grabbed your interest? We'd love to hear from you directly. You can comment here on our blog, on Facebook, Google+ or Twitter! Be part of our conversation cloud!