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    Alex - great points! Clearly you spend time focusing on the audience and their experience and I think that's what so many folks forget. They are so anxious to tell their story they forget how the audience is actually hearing it. Thank you for jumping in on this!

    I'm a fan of Guy Kawasaki's. Rules for Revolutionaries ( changed my life and transformed the way I work and do business. Sadly, my experience as a trainer has shown me that the 10/20/30 rule may suffer from the law of unintended consequences. Specifically the "10" part.

    Guy Kawasaki's approach includes paring down the content on each slide to the clearest, smallest unit of information. I agree. Most people have a very flexible sense of what this means.

    Without a guiding design philosophy, most presenters are likely to stuff as much information as possible into 10 slides. This draws attention away from what the presenter is saying and creates dissonance.

    I favor an approach that filters information based on objective and audience, formats the message and delivers key, clear messages in every click – Regardless of the number of slides.

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