On May 12th, Guy Kawasaki presented an amazing discussion via WebEx
about social media and there was a lot
of good content. This presentation was offered in conjunction with our new free
beta, WebEx Meet - which is our first step into turning online meetings into
social media (you can get it here).
Now truly, the rubber meets the road when using Twitter as a marketing platform when you try to sell things.
Let's suppose you are a camera store and you think, "Ah, this is great; I'll search for everybody who has the word 'photography' in the tweet." You will see thousands of people talking about photography.
If you are B&H and you have an international footprint probably every one of these people are a legitimate sales prospect. So that might work for B&H where you're a mail order and you sell all over the place.
But let's say you're a smaller organization.
Instead of just doing "photography" you would like to search "photography near Anaheim", where your store is located. So now you just do an advanced search: photography near the Anaheim zip code (92802), within 25 miles (e.g. try dropping those details in the advanced search window and see if you get this). Now you can see all the people who are talking about photography in your area.
Think of the possibilities here: how else could you find people that are interested in your particular kind of product within 25 miles of your business?
Google has a great integration with Twitter right now.
You can go to Google and search in people's user names or real names for the word photographer. Let me show you that search.
I did a Google search with the operator "in title" looking for the word "photographer" on "Twitter" (example here). And all these people have self-identified themselves as photographers in their bio. Think about it – how cool is that? These people have basically told you that they are photographers. And if you were a photography supply store I would think that it can't get much better than this.
What Google is searching is people's Twitter profile information. For example, if you look for the title "fire hose" you would find me. This profile information is where people have said, "I am a wedding photographer, I am a nature photographer, I'm a professional photographer." That's a powerful Google search that will allow you to target your prospecting efforts.
If you're an entrepreneur or in business, think of all the people you're trying to identify. It's another way you could find SEO people: look at all the people who identify themselves as SEO experts! What if you're in HR? Find all the people who say they're in HR. What if you are looking for a PHP engineer? So look for people who, in their bios, say they're PHP.
This is a great way to find people by their occupation. A very useful, very powerful Google search.
This concludes part four and we are going to keep it coming! Next week he'll focus on getting more followers on Twitter (and why that's important). And don't forget to try the new WebEx Meet beta.