Market-driven Carbon Reduction Initiatives

Green Enterprise has video of one of the sessions from this week's 4th Annual Energy Tech Investor Forum. The panel session, Impact CO2, focuses on market-driven carbon reduction initiatives, so more about why than how.

While the panel discusses some of the basic issues large manufacturers and energy suppliers face, namely carbon trading, the discussion also focused on how to work in a world where the general public have tuned into the importance of making sustainability part of everyday life. A panelist brought up how BP now tracks green house gas emissions as part of the company's financial reporting.

More mundane concerns include attracting talent when more and more prospective employees seek out jobs that will at least have reduced impact on, if not actually help, the environment. A panelist cited architectural firms as an example, stating that most young architects want to work for firms engaged in green building.

Most of the content in the video could be described on the "think globally" level, but still worth looking at for companies that need to start thinking about their green initiatives. For the "act locally" ideas, WebEx works with Carbonfund.org on a couple initiatives: the carbon calculator that shows how using technology can reduce CO2 emissions as well as the Plant a Tree program to offset CO2 emissions.

Michael Caton, Collaboration Evangelist, WebEx