How will organizations compete in a rising rate market? Newspapers across the country have been predicting a slowing real estate market. Lending institutions are forced to compete with online fulfillment vehicles and a shrinking prospect pool. Creating clear differentiation in the market through intelligent lead generation, accelerated loan cycles and higher touch delivery capabilities is essential to driving revenue.
Many organizations are developing an integrated web collaboration strategy for loan officer readiness, lead generation and accelerating the lending cycle in order to compete in today’s landscape. The first step in developing a comprehensive collaboration strategy is evaluating training and delivery mechanisms in order to have knowledgeable and professional loan officers in place.
Loan Officer Readiness
More qualified Loan Officers = More closed loans per Loan Officer & Increased Client Retention
Loan officer readiness encompasses more than “just” training. From a cost perspective web collaboration technology can reduce travel expenses while increasing the Training Department’s reach. However, perhaps more importantly lending institutions can reap the revenue benefits of accelerated product rollouts, peer training and coaching, and increased loan officer effectiveness. Allowing for live or on-demand training facilitates the loan officer’s ability to make a more productive use of their day while still accessing critical knowledge.
Lending organizations can achieve significant competitive advantages by focusing on three distinct competencies; loan officer readiness, intelligent lead generation tactics and accelerating loan cycles. Doing one of these three well positively impacts the bottom line.
Michelle Aubrey
Vertical Marketing Manager - Financial Services
michelle.aubrey@webex.com
